How to Scale Your Veterinary Service with Pet Acoustics

Scaling a modern veterinary service today isn’t just about adding exam rooms or hiring more staff.
It’s about serving more patients, with better outcomes, less stress, and a smoother workflow—without burning out your team.

At Pet Acoustics, we’ve spent more than two decades studying how sound affects animal physiology and behavior. What we now see in clinics around the world is simple:

Sound therapy and hearing screening can become a practical growth tool—not just a comfort feature.

Here’s how veterinary teams are using Pet Acoustics to scale care, efficiency, and client trust.

1. Scale Calm Across Your Entire Clinic—Not Just One Room

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One of the biggest operational bottlenecks in a growing practice is environmental stress.

Anxious pets slow everything down:

• longer handling time

• more staff needed

• increased risk of injury

• delayed diagnostics

Pet Acoustics allows you to introduce species-specific sound therapy throughout your clinic—exam rooms, treatment areas, kennels, and recovery spaces.

Because the music is composed within the hearing ranges of dogs and cats (not human music simply re-branded), clinics use it to create consistent emotional regulation across the entire facility.

When animals settle faster:

• appointments stay on schedule

• staff fatigue drops

• handling becomes safer

• exam flow becomes predictable

That predictability is one of the first real steps toward scaling.

2. Add a New, Scalable Clinical Service: Hearing Screening

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Hearing health remains one of the most under-screened areas in companion animal medicine.

Pet Acoustics enables clinics to offer a simple, non-invasive digital hearing screening for dogs and cats—appropriate for:

• wellness exams

• senior care programs

• behavioral consults

• pre-anesthetic assessments

This creates a new clinical touchpoint that:

• elevates your standard of care

• differentiates your clinic

• and opens meaningful conversations with pet parents about sensory health

Importantly, hearing screening integrates easily into existing appointments—no specialized rooms or lengthy training required.

For practices looking to scale revenue ethically and scientifically, this is a high-value, low-disruption service addition.

3. Support Fear-Free and Low-Stress Handling at Scale

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Many clinics already follow the principles promoted by Fear Free.

The challenge is consistency.

Training protocols are only scalable if the environment itself supports regulation.

Clinics use Pet Acoustics as an environmental support layer that helps reinforce:

• reduced startle responses

• calmer vocalization

• smoother transitions between spaces

In short, sound becomes part of your behavioral infrastructure—helping Fear-Free handling work clinic-wide, not just in select appointments.

4. Extend Care Beyond Your Building

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Scaling today often means reaching clients outside the physical clinic:

• house-call practices

• mobile veterinarians

• tele-advice and virtual consults

Pet Acoustics supports this model through app-based delivery and pre-loaded speakers that allow pet parents to continue the same sound therapy used in-clinic—at home, during transport, and before visits.

For mobile and hybrid practices, this creates:

• continuity of care

• stronger compliance

• and improved pre-visit emotional regulation

Clinics that recommend sound therapy as part of pre-appointment preparation frequently report:

• easier arrivals

• faster examinations

• and less escalation during handling.

That is real scalability for distributed veterinary services.

5. Strengthen Client Trust—and Retention

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Today’s pet parents are deeply engaged in preventive care.

When you introduce:

• hearing screening

• sensory health

• and non-pharmaceutical stress support

you elevate your role from problem-solver to long-term wellness partner.

Clients appreciate having:

• measurable insight into hearing health

• and practical tools they can use at home to support visits, recovery, and daily well-being.

Clinics using Pet Acoustics as part of their client education consistently see:

• higher follow-through

• improved satisfaction

• and stronger loyalty over time.

Retention is one of the most powerful drivers of sustainable growth.

6. Protect Your Most Valuable Asset: Your Team

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Scaling a veterinary practice without addressing staff stress simply shifts the bottleneck.

High arousal environments contribute to:

• emotional fatigue

• compassion stress

• higher turnover

By reducing baseline animal anxiety across the clinic, sound therapy supports:

• safer handling

• fewer reactive events

• and calmer workdays for clinicians and technicians alike.

A calmer clinical environment is not just better medicine—it is a retention strategy.

The Bottom Line

Scaling your veterinary service today requires more than expanding your physical footprint.

It requires:

• scalable behavioral support

• modern preventive screening

• seamless integration into workflow

• and tools that extend care beyond your walls.

Pet Acoustics provides a scientifically grounded way to integrate:
sensory health, behavioral regulation, and hearing care into everyday veterinary practice—without adding operational burden.

For clinics looking to grow sustainably, this is where calm becomes capacity.

Feline Hearing Loss: What Every Cat Parent Should Know — and What You Can Do About It

Hearing loss in cats is far more common than most pet parents realize—and because cats are exceptionally good at adapting, it often goes unnoticed.

As a lifelong animal sound researcher and the founder of Pet Acoustics Inc., I speak with many loving cat families who are surprised to learn that changes in hearing can quietly influence behavior, stress levels, and overall quality of life.

Here’s what every cat parent should know—and what you can do right now to help.

Yes—Cats Can Lose Their Hearing

Cats can experience partial or complete hearing loss at any age, but it becomes increasingly common as they grow older.

Some of the most common contributors include:

• natural age-related degeneration

• chronic or recurring ear infections

• inflammation or injury within the ear

• exposure to loud or sudden noises

• certain medications that can affect the auditory system

Unlike many animals, cats often compensate extremely well. They rely heavily on vision, scent, vibration, and memory.
This means hearing loss may develop quietly—sometimes over years—without obvious signs.

The Subtle Signs of Feline Hearing Loss

Many early signs are behavioral rather than physical.

You may notice that your cat:

• no longer responds to familiar sounds (your voice, a treat bag, or another pet)

• vocalizes more loudly or differently, especially at night

• startles easily when approached

• becomes more withdrawn or hides more often

• seems sensitive to touch or sudden movement

These changes are often mistaken for aging or anxiety.
In reality, altered hearing can change how safe your cat feels in their environment.

Why Hearing Loss Can Increase Stress in Cats

Hearing is one of a cat’s primary early-warning systems.

When hearing changes, your cat may:

• lose important environmental cues

• misinterpret sudden touch or movement as a threat

• feel less able to predict what is happening around them

This can create a persistent, low-level stress response—even in a calm and loving home.

Over time, that stress may contribute to:

• litter box challenges

• changes in social behavior

• disrupted sleep

• increased irritability or fear responses

Hearing loss is not only a sensory change—it is also a nervous system change.

What You Should Do First as a Cat Parent

If you suspect your cat’s hearing may be changing, the most important first step is a veterinary exam.

Your veterinarian can check for treatable causes such as infection, inflammation, wax buildup, or obstruction.

Even when hearing loss is age-related and not reversible, knowing your cat’s hearing status helps guide how you support them emotionally and physically at home.

The World’s First Digital Hearing Test for Cats and Dogs

One of the most common questions I hear from pet parents is:

“How can I know if my cat is really hearing differently?”

Today, there is finally a practical tool designed to help answer that question.

The world’s first digital hearing test for cats and dogs—designed for use at home or during veterinary exams—is available through the Pet Acoustics+ App, created by Pet Acoustics Inc.

This simple, non-invasive screening tool helps pet parents and veterinary teams better understand how an individual animal perceives sound—so care decisions, handling, and sensory support can be better tailored to the patient.

Hearing awareness is becoming an essential part of modern, low-stress care.

Create a Hearing-Friendly Home

Small adjustments can make a powerful difference for a cat with hearing changes.

Focus on:

• keeping furniture and layout consistent

• entering your cat’s visual field before touching them

• avoiding sudden approaches from behind

• using gentle floor taps or vibration to announce your presence

• maintaining predictable daily routines

These simple habits help reduce startle responses and rebuild a sense of environmental safety.

How Sound Can Still Support a Cat With Hearing Loss

This often surprises people—but sound can still play a valuable role, even when hearing is reduced.

Many cats with partial hearing loss can still perceive:

• certain low- and mid-frequency ranges

• rhythm and timing patterns

• vibration through floors and resting surfaces

The key is that the sound must be created for the feline auditory system.

Generic human music is not designed around how cats hear.

Species-specific sound therapy is composed using acoustic structures that align with feline perception—supporting calmer nervous system responses during rest, recovery, and everyday transitions.

For cats with hearing changes, sound should always be:

• played softly

• consistent rather than sudden

• used as a background support—not stimulation

The Pet Acoustics+ App — Supporting Cats and Families Worldwide

Pet Acoustics+ App

Today, feline hearing-aware sound care is available to cat parents around the world through the Pet Acoustics+ App.

The app allows families and veterinary teams to:

• access calming sound therapy created specifically for the feline auditory system

• support emotional regulation during transitions, recovery, and environmental change

• use the digital pet hearing screening tool to better understand how their cat hears

The Pet Acoustics+ App is available worldwide on both the Apple App Store and Google Play, making hearing-informed, species-specific sound care accessible wherever your cat feels safest—most often, at home.

Why Hearing Awareness Matters More Than Ever

Many behavior concerns in cats are addressed without ever considering hearing.

But when a cat:

• startles easily

• becomes withdrawn

• vocalizes excessively

• avoids handling

the sensory system and the nervous system are often closely involved.

Understanding how your cat hears allows you to interpret behavior more accurately—and respond with compassion rather than frustration.

A Gentle Reminder

As both a cat parent and a sound behaviorist, I want you to know this:

Hearing loss does not take away your cat’s ability to enjoy life, connection, or comfort.

But failing to recognize hearing changes can quietly increase stress and misunderstanding.

With awareness, a hearing-friendly home, gentle sensory support, and tools such as digital hearing screening and species-specific sound therapy, cats with hearing changes can continue to live confident, calm, and emotionally balanced lives.

Your cat is still listening—
just in a different way.

See our research on Feline Hearing in our published research in the International Animal Health Journal

Changing Veterinary Medicine Through Digital Hearing Assessment and Species-Specific Sound Therapy

Veterinary medicine is entering a new era where technology and acoustic science are working hand in hand to enhance animal well-being. For decades, veterinarians have relied on behavioral observation and owner reports to assess a pet’s sensory health. But hearing—the gateway sense that shapes communication, learning, and emotional stability—has often been overlooked. That’s changing with the introduction of digital hearing assessments and species-specific sound therapy, innovations that are transforming how we understand and care for our patients.

Full article here: https://international-animalhealth.com/changing-veterinary-medicine-through-digital-hearing-assessment-and-species-specific-sound-therapy/

The Importance of Hearing in Animal Health

A pet’s ability to hear influences every aspect of its behavior and health. From responding to commands to recognizing familiar voices or environmental cues, healthy hearing plays a crucial role in safety, training, and emotional balance. Yet, subtle hearing loss frequently goes unnoticed until it leads to anxiety, confusion, or changes in social interaction. Early detection allows veterinarians to adapt treatment and living environments to maintain quality of life—and that’s where digital assessment makes all the difference.

Digital Hearing Assessment: A New Diagnostic Frontier

The Pet Acoustics+ App now offers the world’s first digital hearing screening for dogs and cats, giving veterinarians and pet parents a simple, accurate way to measure hearing thresholds directly from a mobile device. Using controlled frequency tones calibrated to each species’ unique auditory range, the app records behavioral responses and provides clear results within minutes.

This breakthrough empowers clinics to integrate hearing health into routine wellness exams—just as eye or dental checks have become standard practice. The collected data also provides valuable insights for longitudinal studies and preventive care.

Sound Therapy Tailored to Species

Beyond diagnosis, sound itself can become a form of medicine. Species-specific sound therapy, developed through years of research in animal bioacoustics, applies precisely modified frequencies and rhythms that align with the hearing sensitivities of dogs and cats. Studies published in leading veterinary journals demonstrate that such music reduces stress biomarkers like cortisol, lowers heart rates, and improves behavioral calm in clinics, shelters, and homes.

This scientifically composed music, delivered through products like the Pet Acoustics Speaker or streamed via the Pet Acoustics+ App, is helping animals recover faster post-surgery, remain relaxed during grooming or transport, and experience more peaceful environments overall.

A Holistic Future for Veterinary Care

Integrating digital hearing assessments and species-specific sound therapy represents a paradigm shift in veterinary medicine. It bridges the gap between diagnostics and emotional wellness, giving practitioners a more holistic approach to care. As clinics adopt these innovations, pets benefit from calmer experiences, improved communication, and earlier detection of hearing issues—while veterinarians gain a new diagnostic tool backed by sound science.

The result is simple but profound: veterinary medicine that listens more closely to the needs of animals—literally and figuratively.

For more information about integrating Pet Acoustics+ technology and sound therapy into your veterinary practice, visit petacoustics.com.

How Pet Acoustics Sound Therapy Relieves Pet Anxiety

Every pet parent knows the distress of seeing their beloved dog or cat anxious—pacing during thunderstorms, trembling at fireworks, or showing restlessness when left alone. Anxiety in pets is real, and it can affect their health, sleep, and behavior. At Pet Acoustics, we’ve dedicated years of scientific research and acoustic innovation to provide a natural, lasting solution: sound therapy specifically designed for animals’ hearing and emotional well-being.

Understanding the Root of Pet Anxiety

Pets hear frequencies far beyond human hearing. Everyday sounds—vacuum cleaners, storms, or traffic—can create overwhelming stress, activating the nervous system and causing anxiety. Over time, this can lead to behavioral problems and emotional imbalance.

The Science of Pet Acoustics Sound Therapy

Pet Acoustics sound therapy isn’t ordinary background music. It’s biometrically tested and frequency-modified to match the precise hearing ranges of dogs, cats, and other animals. Each composition helps stabilize the nervous system and restore calm.

Clinical research published in the International Animal Health Journal shows measurable results:

• Lowered heart rate

• Balanced heart rate variability

• Reduced restlessness and agitation

These findings confirm that the right sound frequencies can naturally influence relaxation and emotional stability.

How It Works

Similar to human music therapy, Pet Acoustics sound therapy harmonizes the brain’s response to sound. Tuned to each species’ hearing range, our music gently regulates the nervous system. Through the Pet Acoustics+ App or Pet Acoustics Speaker, pets experience:

• Calm during thunderstorms and fireworks

• Reduced stress during vet visits or grooming

• Relief from separation anxiety

• Comfort for shelter or rescued animals

Visible Calm in Minutes

Pet parents notice results within minutes—breathing slows, muscles relax, and anxious behavior eases. Over a million pets worldwide have benefited from this trusted sound therapy.

Daily Sound Therapy for Lifelong Wellness

When played regularly, Pet Acoustics sound therapy promotes long-term emotional balance and better behavior. It’s a safe, drug-free, and effective way to support your pet’s overall well-being.

Try the #1 Sound Therapy for Pet Calm.
Stream science-based music on the Pet Acoustics+ App or the Pet Acoustics Speaker today.
🔊 Science you can trust. Calm you can hear.™

You Can’t Control the Noise… But You Can Control the Calm

The #1 Music to Reduce Pet Anxiety and Create a Peaceful Home

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Discover how Pet Acoustics+ calming music helps reduce stress and anxiety in dogs and cats. Scientifically designed for peaceful, happy pets.

Why Pets React to Noise

Every pet parent wants their furry family member to feel safe and relaxed. But the truth is, sound is the one thing we can’t control.
Thunderstorms, fireworks, or even a loud vacuum can make pets anxious or fearful.

Dogs hear twice as many frequencies as humans, and cats hear nearly three times more. What seems normal to us can sound painfully loud or startling to them — leading to stress, shaking, hiding, or restless behavior.

When anxiety becomes frequent, it can affect a pet’s health, digestion, and emotional balance. That’s why finding ways to calm their environment is essential.

The Science Behind Calming Pet Music

Over two decades of Pet Acoustics research has shown that the right sound frequencies can soothe pets quickly and safely.
Through biometric studies measuring heart rate and breathing, we discovered that species-specific music—tuned to the exact hearing range of dogs and cats—helps pets reach a state of calm in minutes.

The Pet Acoustics+ App delivers this science right to your home.
Each playlist is specially designed to reduce anxiety, ease restlessness, and promote better sleep — all through gentle, natural sound.

Benefits of Calming Music for Dogs and Cats

Pet parents around the world use Pet Acoustics+ to help with:
🐾 Noise Anxiety: Fireworks, thunder, or city sounds
🚗 Travel Stress: Car rides and vet visits
🏡 Home Alone Time: Reducing separation anxiety
💤 Better Sleep: Creating a peaceful nighttime routine

It’s an all-natural, vet-endorsed way to improve your pet’s emotional health — no medication, no training, just sound science.

How to Use Pet Acoustics+

Getting started is simple:

1. Download the Pet Acoustics+ App

2. Tap the Music Icon to start your subscription

3. Choose your pet’s playlist — for dogs or cats

4. Watch calm take over in minutes

You can’t control the world’s noise, but you can control your pet’s calm.
Join thousands of pet parents who’ve discovered how Pet Acoustics+ turns chaos into comfort.

How Pet Acoustics Music Aids Dogs and Cats During Seizures and Post-Ictal Phase

Seizures can be distressing for both pets and their families. After a seizure (the post-ictal phase), animals may experience confusion, anxiety, restlessness, or disorientation. Providing a calm, stable environment is essential for their recovery. Pet Acoustics music is designed as a supportive tool to aid pets during these vulnerable moments.

Why Music Matters

• Auditory Comfort: Dogs and cats hear a broader frequency range than humans. Pet Acoustics music is composed within species-specific hearing sensitivities, avoiding sharp pitches or percussive sounds that can increase stress.

• Neurological Soothing: Studies show that steady, low-frequency rhythms can help regulate breathing and heart rate, supporting nervous system recovery after a seizure.

• Environmental Stability: During the disorientation phase, calming background sound masks sudden noises that may startle a recovering pet.

• Behavioral Support: Gentle, predictable music reduces pacing, whining, or agitation, helping pets feel safe while they regain their balance.

How to Use Pet Acoustics Music for Seizure Support

1. Beforehand

   • If your pet has a known seizure condition, keep Pet Acoustics music playing softly during the day as a preventive calming measure.

   • Consider subscribing to the Pet Acoustics+ App so the music is always available on your phone or tablet — ready to play anytime a seizure might occur.

2. During a Seizure

   • Do not attempt to restrain your pet. Ensure they are in a safe space. Keep the calming music playing in the background.

3. Post-Ictal Phase

   • Play Pet Acoustics+ App music at a gentle volume immediately after the seizure.

   • Stay nearby to provide reassurance without overstimulating.

   • Allow your pet to rest in a quiet, dimly lit room while the music helps stabilize their nervous system.

Note

Pet Acoustics music is a complementary support tool. Always consult your veterinarian about seizure management, medications, and long-term care.

Why the Pet Acoustics+ App Subscription Matters

Having the Pet Acoustics+ App on your smartphone or tablet ensures you always have immediate access to calming music when your pet needs it most. Seizures can happen unexpectedly, and being able to respond quickly with soothing sound can make a meaningful difference for your pet’s comfort and recovery.

• Instant Access: With just a tap on your phone, you can begin playing scientifically designed calming music within seconds of a seizure or during the recovery phase.

• Always With You: Whether you’re at home, at the veterinarian, or traveling, your pet’s calming soundtrack is always at hand.

• Designed for Pets’ Ears: The subscription provides continuous, species-specific music libraries for both dogs and cats, ensuring the right sound frequencies for their hearing.

• On-Demand Support: Because seizures are unpredictable, having the app ready removes the stress of scrambling for external devices or searching for appropriate music online.

By subscribing to the Pet Acoustics+ App, you give your pet a reliable source of calm — anytime, anywhere.

Fireworks Freakouts: Don’t Let Your Pet Panic

How to Calm Your Pet During Fireworks with Sound-Based Solutions

Fireworks might be fun for us—but for our pets, they can be a source of overwhelming stress. If you’re a pet parent, you’ve likely seen the signs: trembling, hiding, barking, panting, or even destructive behavior. And you’re not alone. Fireworks are one of the most common triggers of anxiety in both dogs and cats.

So how can you help your furry friend stay calm during fireworks season? In this blog post, we’ll explore why fireworks are so distressing to pets and share actionable, science-based solutions—including how the Pet Acoustics+ App can be your go-to calming tool.

Why Fireworks Cause Anxiety in Pets

Fireworks are unpredictable, high-volume bursts of noise that affect pets on a biological level. Unlike humans, pets can hear frequencies up to twice as high, meaning every boom, whistle, or crackle is intensified for them. They also can’t predict when it will stop, which keeps their nervous system on high alert.

Common signs of fireworks stress include:

• Pacing or restlessness

• Hiding under furniture

• Barking, yowling, or whining

• Trembling or drooling

• Destructive behavior

• Loss of appetite

Chronic exposure to these stressors can lead to long-term noise phobia if not addressed early.

How Sound Becomes the Solution

At Pet Acoustics, we’ve spent years developing a solution that uses sound itself to calm the nervous system. Our Pet Acoustics+ App offers species-specific music that’s been biometrically validated to help dogs and cats lower their stress responses.

Our music is:

• Frequency-modified to fit your pet’s hearing range

• Composed with soothing, sustained tones

• Designed to reduce heart rate, slow breathing, and lower cortisol levels

In other words, it works with your pet’s biology, not against it.

Prep Before the Booms Begin: A Fireworks Checklist

The best way to help your pet during fireworks is to start early. Here’s how to prepare:

✅ 1. Create a Safe Zone

Set up a cozy space in a quiet room with soft blankets, favorite toys, and access to water.

✅ 2. Play Calming Music Early

Start the Pet Acoustics+ music at least 30 minutes before fireworks begin to help your pet settle.

✅ 3. Dim the Environment

Close windows, curtains, and doors to minimize sound and visual triggers.

✅ 4. Stay Calm Yourself

Your energy sets the tone—calm owners create calm pets.

✅ 5. Use a Calming Wrap

A Thundershirt or similar compression wrap can add a sense of security.

What to Do During the Fireworks

If fireworks are already underway and your pet is anxious:

• Keep playing Pet Acoustics+ music at a consistent volume

• Let your pet hide if they choose to—don’t force interaction

• Distract with puzzle toys or gentle play (if they’re receptive)

• Offer water and speak in a calm, low voice

• Never punish fearful behavior—this only reinforces the trauma

After the Fireworks: Don’t Skip Recovery

Even once the noise ends, your pet’s stress may linger. Help them come back to balance by:

• Continuing calming music for another 30–60 minutes

• Keeping things quiet and low-stimulation

• Offering light treats or a favorite chew

• Monitoring behavior and noting any extreme reactions to share with your vet

Long-Term Relief with the Pet Acoustics+ App

If fireworks aren’t just a one-time issue, consider using the Pet Acoustics+ App regularly. It’s a long-term solution for noise anxiety, with features including:

• Calming music streaming for dogs and cats

• Playlists for fireworks, thunderstorms, separation anxiety, and vet visits

• A free pet hearing test to evaluate your dog or cat’s hearing sensitivity

• Monthly and yearly subscription options

The app is based on years of sound behavior research and has helped thousands of pets around the world find peace—even when the world outside is loud.

Help Is Just a Tap Away

Don’t let fireworks turn into fear. Start playing calming music before the first boom and help your pet stay safe, soothed, and stress-free. With Pet Acoustics+, you’re not just calming your pet—you’re strengthening the bond you share.

🎧 Download the Pet Acoustics+ App today on the App Store or Google Play and try the free hearing test—because calm starts with care.

Helping Your Dog Thrive with Hearing Loss: What to Do After Using the Pet Acoustics+ App
By Janet Marlow, Sound Behaviorist and Founder of Pet Acoustics

Discovering that your beloved dog is experiencing hearing loss can be an emotional moment for any pet parent. Many dog owners have reached out to me after using the Pet Acoustics+ App, which features the world’s first mobile Pet Hearing Test for dogs and cats, asking, “Now that I know my dog has some hearing loss—what should I do next?”

The good news is that dogs are remarkably adaptable creatures. With a few thoughtful adjustments, you can help your dog live a happy, enriched life—even with diminished hearing. Here’s a guide based on scientific understanding of canine hearing and sound behavior, combined with practical tips you can apply right away.

Understanding Canine Hearing Loss

Dogs naturally rely on a wider range of frequencies than we do—typically from 40 Hz to 60,000 Hz (compared to a human range of about 20 Hz to 20,000 Hz). Many age-related or environmental factors can cause gradual hearing loss, often starting with the higher frequencies.

Using the Pet Acoustics+ Hearing Test, you may have discovered that your dog no longer responds to some ranges of sound. While this doesn’t mean your dog is "deaf," it does mean their auditory world has changed—and we, as caring humans, can help bridge that change with sound awareness and behavioral support.

5 Ways to Help Your Dog Navigate Hearing Loss

1️⃣ Use Consistent Visual Cues

Dogs are brilliant at reading body language. Now is a great time to reinforce visual signals alongside verbal ones:
✅ Hand gestures for “come,” “sit,” “stay”
✅ Pointing to desired objects
✅ Flashing lights to call attention (such as blinking porch lights at mealtime)

Studies in canine cognition show that dogs can easily learn to associate gestures with action, providing them with clear, confident guidance even when sound cues are diminished.

2️⃣ Incorporate Low-Frequency Sound Cues

Many dogs with partial hearing loss still perceive lower-frequency sounds—these create vibrational cues the dog can feel:
✅ Use a floor-tapping cue or stomp to get their attention
✅ Use a deep-tone bell or drum
✅ Try specific calming music designed in lower frequencies (like Pet Acoustics+ calming music) to provide a sound-rich, soothing environment your dog can sense

Our biometric research shows that dogs respond to sounds below 200 Hz through vibrational pathways in their paws and body, enhancing their spatial awareness.

3️⃣ Establish Routine and Predictability

Hearing loss can increase a dog's anxiety in unpredictable environments. Build comfort through:
✅ A consistent daily routine (walks, feeding, rest times)
✅ A designated safe space in the home with familiar scents and textures
✅ Using Pet Acoustics+ calming music during transitional times (when visitors arrive, when you leave the house, thunderstorms) to reduce sound reactivity and support a calm nervous system

4️⃣ Maintain Positive Socialization

Dogs with hearing loss sometimes withdraw from social interactions if they become startled or confused. Keep them engaged:
✅ Provide slow, gentle approaches—let your dog see you before touching
✅ Encourage play with vibration-based toys or scent-based enrichment (treat puzzles, scent games)
✅ Pair visual praise (thumbs-up, smiling faces) with tactile affection (gentle petting, massage)

5️⃣ Enrich Their Sound Environment with Safe, Adapted Sound

Even with hearing loss, dogs benefit from sound stimulation—especially carefully curated sound designed for their perceptual abilities:
✅ Stream Pet Acoustics+ calming music daily to support emotional balance and sensory engagement
✅ Avoid sudden loud noises or environments with chaotic, sharp sounds
✅ Experiment with gentle white noise or low-pitched nature sounds to promote rest

Research in bioacoustics and sound therapy (including my own published studies) shows that frequency-specific music can lower canine cortisol levels and reduce stress behaviors—even in dogs with partial hearing loss.

Final Thoughts

Hearing loss does not mean the end of a joyful, interactive life for your dog. In fact, it offers us— as pet parents— an opportunity to deepen our connection with them in new ways.

By combining sound therapy, visual cues, and sensory enrichment, you can create a supportive environment where your dog continues to thrive.

I encourage you to explore the full range of features in the Pet Acoustics+ App—from the Hearing Test to species-specific calming music—and continue your learning journey about canine sound behavior.

Your dog will feel your love, attention, and understanding in every moment—whether they hear it or not.

With warmest wishes for you and your loyal companion,
Janet Marlow
Sound Behaviorist | Founder of Pet Acoustics

How Veterinarians Can Use the Pet Acoustics Hearing Test as a Valuable Screening Tool for Dogs and Cats

Hearing health in pets is often overlooked in routine veterinary care. Yet, just like humans, dogs and cats can experience hearing loss—whether from age, breed predisposition, ear infections, noise trauma, or other medical conditions. The challenge for veterinarians has always been having a quick, non-invasive, and accessible way to screen for potential hearing issues.

Now, with the Pet Acoustics+ App, veterinarians have a new tool at their fingertips: the Pet Acoustics Hearing Test—a free, innovative, and patent-pending feature designed specifically to help veterinary professionals assess canine and feline hearing health right in the exam room.

Why Add Hearing Screening to Routine Care?

• Early detection of hearing loss can improve quality of life and safety for pets.

• Many pet parents are unaware their pet may not be hearing well—behavior changes may be mistakenly attributed to aging, stubbornness, or anxiety.

• Hearing loss can be a symptom of other underlying conditions such as ear infections, neurological issues, or drug side effects.

• Breed-specific risks (such as congenital deafness in certain white-coated breeds) make hearing screening an important preventive care measure.

• Educating pet parents on hearing health builds value, trust, and engagement in your veterinary services.

How the Pet Acoustics Hearing Test Works

The app plays a series of calibrated, species-specific tones that match the hearing frequency ranges of dogs and cats. These tones are carefully designed to:

✅ Be non-startling and comfortable for pets
✅ Target high, mid, and low frequencies
✅ Help identify partial or full hearing loss, either unilateral or bilateral

During the test, veterinarians or technicians observe the pet for behavioral responses such as:

• Ear movements or twitching

• Head turning toward the sound

• Changes in alertness or body posture

• Eye movements or expressions of curiosity

The simple process can be performed in just a few minutes—no sedation, specialized equipment, or complex setup required.

Practical Applications in Veterinary Practice

1. Wellness Exams & Senior Pet Care
Integrate hearing screening into routine check-ups for adult and senior pets. As pets age, undetected hearing loss is common—early screening helps guide care recommendations and lifestyle adjustments.

2. Pre-Anesthetic Assessment
Screen for hearing issues prior to anesthesia or dental procedures to better tailor recovery environments (reducing potential startle responses during waking).

3. Breed-Specific Risk Screening
Use for puppies and kittens in breeds predisposed to congenital hearing loss (e.g., Dalmatians, Australian Shepherds, white cats with blue eyes).

4. Behavior Consultations
Assess pets presented with new behavior issues—hearing loss may be contributing to confusion, anxiety, or apparent “non-responsiveness.”

5. Post-Treatment Follow-Up
Screen after treatments for chronic otitis or other ear conditions to monitor hearing function.

Benefits for Veterinary Practices

✅ Adds value to your wellness care offerings
✅ Provides a modern, client-friendly screening option
✅ Encourages client engagement and education
✅ Easy to use—simply download the Pet Acoustics+ App on clinic devices
✅ Complements other sensory and cognitive health assessments

Getting Started

The Pet Acoustics Hearing Test is available for free in the Pet Acoustics+ App (downloadable on the App Store and Google Play). Veterinary teams can immediately begin using the tool in practice to enhance pet care and improve outcomes.

For those who want to take hearing wellness further, the app also offers in-app subscriptions to Pet Acoustics’ scientifically proven calming music—an excellent complement for managing anxiety, post-surgery recovery, and noise phobia cases.

Final Thought:
As veterinary medicine continues to embrace preventive wellness, sensory health—including hearing—deserves a more prominent role. With the Pet Acoustics Hearing Test, veterinarians now have an easy way to bring hearing care into everyday practice.